It definitely was a crazy notion sweeping the nation when it came out. I think we had a couple of failed follow-ups, but I don't think people really get, businesses especially, how significant a well placed and FUN challenge can be. People will participate AND they will pay. It wasn't as effective as it could've been, but creating an engaging national chain event IS possible with social media now.
I'd like another good challenge. For a good cause? I'd pay for the laughs and camaraderie, even if only digital.
But they can go fuck themselves.
Gimme the Busket.